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Why your 18-month development cycle is costing you more than you think

Development timelines in this industry average 18 months. Here's what that delay costs in real numbers, and why proximity to the right factory changes the equation.

High Low 0 Lost revenue opportunity (£) M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 M13 M14 M15 M16 M17 M18 Sampling Production Launch 18 months in development Every extra month = lost sales, lost market position, lost advantage Cumulative revenue left on the table Development timeline